Call for Scientific Journals To Stop Running Advertisements From Baby Formula Industry

Scientific journals need to cut ties with breast-milk substitute makers and the formula industry if they want to protect infants and young children from being at risk of malnutrition, illness and death, according to a paper published by BMJ Global Health.

“The promotion and support of breastfeeding globally is thwarted by the USD $57 billion (and growing) formula industry that engages in overt and covert advertising and promotion as well as extensive political activity to foster policy environments conducive to market growth,” write the 16 authors, who are mostly paediatricians, nutritionists and child researchers based in South Africa.

“This includes health professional financing and engagement through courses, e-learning platforms, sponsorship of conferences and health professional associations and advertising in medical/health journals.”

The authors report on an exchange they have had with the journal, Nature, since 2018 about removing advertisements from formula companies.

Even when journals merely advertise formula company publications that imply formula is “close to mother’s milk” this could influence health professionals’ perceptions and infant feeding counselling, they assert, adding that these advertisements are misleading. 

“Given these vulnerabilities, scientific journals have a professional and ethical responsibility to put additional protections in place to ensure that their brands are not associated with misleading advertising claims and to warn readers of the high risks associated with suboptimal breastfeeding,” the paper said. The authors push for journals to prioritise public health over profits and thus to have content that is in line with the global public health guidance. 

According to the paper, the risks of promoting breast-milk substitutes are especially consequential in low-and middle-income countries where access to healthcare is poor, and malnutrition in all forms is prevalent. Breast-milk substitutes and formula are neither affordable nor sustainable in such regions and leads to increased infant morbidity and mortality and are causes of suboptimal breastfeeding, the paper said. Suboptimal breastfeeding has caused an estimated 823,000 deaths among children each year, according to the journal. 

Companies that advertise and directly or indirectly promote their breast-milk substitutes in ways that contradict the International Code of Marketing of Breastmilk Substitutes adopted 40 years ago, effectively violate the rights of children to be fed in the best possible way, assert the authors.

 

 

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